BillyTeoh

Penang boy. Computer engineer. Royal Air Force officer. Software founder. Retired at 34, then built network marketing organisations of more than 800,000 people.

Portrait of Billy Teoh, founder of ACES Worldwide
69people sponsored in his first five weeks
10,000people sponsored in seven months
800,000+distributors across Southeast Asia and China
2004the year ACES Worldwide was founded

Who is Billy Teoh?

Billy Teoh is a Penang-born computer engineer, former Royal Air Force flying officer and software entrepreneur who became one of Southeast Asia's most experienced network marketing leaders.

He learned how compensation plans work by writing the software behind them, stayed out of the industry for years because he disliked how it was practised, then entered it on a dare and built three of the largest organisations of his era. In 2004 he founded ACES Worldwide, a coaching system that has since been tested across three companies.

Today he mentors network marketers and works with business partners who want to build the ethical way. His standard for every conversation is simple: leave the person better than you found them.

In his own words

Two videos: Billy on why people misjudge themselves and how ACES fixes that, and the full hero's journey interview.

Who am I? Billy on strengths, weaknesses and finding your optimal role. Watch on YouTube.

Billy Teoh's hero's journey. From Penang to the Royal Air Force to 800,000 distributors. Watch on YouTube.

Tough moments don't last, but tough people do.

Billy Teoh

The story, in order

From a thrifty Penang childhood to the largest organisations in the region. Every chapter shaped the system he teaches today.

  1. Penang

    A thrifty start

    Billy's parents started from nothing, and thrift was the first lesson of his childhood: spend only on what you need. He went to Chung Ling High School and the Technical Institute of Penang, drawn to maths, computers and anything technical.

  2. England

    Computer engineering in London

    He studied at Concord College and then Queen Mary College, University of London, majoring in computer engineering. Back in Malaysia he joined Hitachi Semiconductors, then won a scholarship for an MBA in England. He was the only applicant without an economics background and argued his way in: an engineer will never enter economics if no one gives him the chance.

  3. Royal Air Force

    Flying officer, against the rules

    The RAF required British citizens or subjects. Billy was neither, applied anyway, and was accepted as a flying officer. He served two years, was offered British citizenship, and turned it down. He left because he is, in his words, a person of peace.

  4. Software

    Fifty companies, seventeen industries

    Back home he founded a software company delivering turnkey projects for multinationals: MRP, automation and costing systems across more than 50 companies in 17 industries. Three of those systems were built for direct selling companies. That is where he learned how compensation plans pay, and why he refused to join one: he disliked the product-stacking culture he saw.

  5. Retired at 34

    After seven years he closed the software business, cleared the debt he had taken against his father's house within about two years, and became a selective consultant. He helped companies list publicly, open in China and Asia, and build brand awareness before the word branding was common. By his own account, he retired at 34.

  6. First company

    A challenge accepted

    Someone told him he would never amount to anything in network marketing. He was a man of few words, not a natural socialiser, and he took the challenge. He sponsored 69 people in five weeks, records he still keeps. After a two-year pause, a Crown Ambassador mentored him to Emerald rank with four leadership legs. When he saw unethical behaviour in the team, he walked away.

  7. Second company

    10,000 people in seven months

    In a fruit juice company he threw out the suits and stage clapping. His team grew through poolside barbecues in shorts and sandals that ran from the afternoon into the night. It reached 10,000 people in seven months. When the company failed to act on fraud in its ranks, he left again.

  8. Third company

    More than 800,000 distributors

    He refused the next company repeatedly until he met a founder he found sincere and a product that, as he puts it, could touch people's hearts. The organisation grew to more than 800,000 distributors across Southeast Asia, China and beyond. When the company was sold and changed hands, he stepped back.

  9. Family

    Retired again, for his daughters

    With two young daughters, he chose to stop and give them his time. The pandemic arrived, and he did nothing in the industry until a friend introduced a wellness product that convinced him and more than twenty health-conscious leaders around him.

  10. Today

    ACES Worldwide, battle-tested

    The system he created in 2004 has now been proven in three companies. Billy mentors network marketers who want to build the professional way and partners with business owners who share his values. Learn how ACES Worldwide works.

How Billy thinks

Principles that repeat in every interview he gives.

Network marketing is a knife

In a surgeon's hand it saves lives. In an artist's hand it creates. In a robber's hand it hurts someone, often the robber too. The business is as professional as the person holding it. If you have fewer friends after building it, you are doing it wrong.

He uncovers leaders rather than creating them

The first step is for a person to admit what they lack, because nobody can help someone who won't. He works only with the teachable, and he treats his own teaching as guidance rather than gospel. Not every strength is a strength; too much of one becomes a weakness, and a weakness can become an edge.

Nobody makes money for you

You fulfil other people's dreams; they earn for themselves and you receive a small share of a lot of transactions. Anyone who wants the exponential side of that arithmetic has to accept the fairness of it first.

Wellness is whole, not a supplement

Poor health is not a lack of medicine. Move, sleep, drink water, watch what you eat, supplement what you can't get, and look after your emotional life. If someone leaves a conversation with Billy healthier and more aware than they arrived, he has done his job.

Believe in probability

No matter how badly you present, some people will join. No matter how well you present, some never will. That is timing, not talent. See all seven beliefs.

ACES Worldwide crest: a crowned black and gold shield with a lion, an open book, a globe and a caduceus, above the Latin words Amplitudo, Cupiditas, Exquisitus and Salvio

ACES Worldwide

A coaching and team-building system Billy founded in 2004, built on eight dimensions of wellness and a simple promise: in ACES you are never short of direction.

  • AmplitudoGreatness. The lion.
  • CupiditasKnowledge. The open book.
  • ExquisitusExquisite people around the world. The globe.
  • SalvioWellness. The caduceus.

Read the full ACES Worldwide explanation

Questions people ask about Billy Teoh

Who is Billy Teoh?

Billy Teoh is a Penang-born computer engineer, former Royal Air Force flying officer and software entrepreneur who became one of Southeast Asia's most experienced network marketing leaders. He founded ACES Worldwide in 2004 and has built organisations across several companies over three decades.

What is Billy Teoh known for in network marketing?

He is known for building large organisations without hype: sponsoring 69 people in five weeks in his first company, reaching Emerald with four leadership legs, sponsoring 10,000 people in seven months in a juice company, and growing a Southeast Asian and Chinese organisation of more than 800,000 distributors in his largest venture.

What is ACES Worldwide?

ACES Worldwide is the coaching and team-building system Billy created in 2004. The name comes from four Latin words: Amplitudo, Cupiditas, Exquisitus and Salvio. It guides members across eight dimensions of wellness and pairs each person with coaches, buddies and mentors. Read the full explanation.

How do I contact Billy Teoh?

Send a WhatsApp message to +60 12-498 7777. Billy is based in Penang, Malaysia and replies personally.

Read all frequently asked questions

Talk to Billy directly

If you're a network marketer looking for a system and a mentor, or a business partner exploring a collaboration, send a WhatsApp message. Billy answers personally.

Message Billy on WhatsApp WhatsApp +60 12-498 7777. Based in Penang, Malaysia (GMT+8).