The story, in order
From a thrifty Penang childhood to the largest organisations in the region. Every chapter shaped the system he teaches today.
- Penang
A thrifty start
Billy's parents started from nothing, and thrift was the first lesson of his childhood: spend only on what you need. He went to Chung Ling High School and the Technical Institute of Penang, drawn to maths, computers and anything technical.
- England
Computer engineering in London
He studied at Concord College and then Queen Mary College, University of London, majoring in computer engineering. Back in Malaysia he joined Hitachi Semiconductors, then won a scholarship for an MBA in England. He was the only applicant without an economics background and argued his way in: an engineer will never enter economics if no one gives him the chance.
- Royal Air Force
Flying officer, against the rules
The RAF required British citizens or subjects. Billy was neither, applied anyway, and was accepted as a flying officer. He served two years, was offered British citizenship, and turned it down. He left because he is, in his words, a person of peace.
- Software
Fifty companies, seventeen industries
Back home he founded a software company delivering turnkey projects for multinationals: MRP, automation and costing systems across more than 50 companies in 17 industries. Three of those systems were built for direct selling companies. That is where he learned how compensation plans pay, and why he refused to join one: he disliked the product-stacking culture he saw.
Retired at 34
After seven years he closed the software business, cleared the debt he had taken against his father's house within about two years, and became a selective consultant. He helped companies list publicly, open in China and Asia, and build brand awareness before the word branding was common. By his own account, he retired at 34.
- First company
A challenge accepted
Someone told him he would never amount to anything in network marketing. He was a man of few words, not a natural socialiser, and he took the challenge. He sponsored 69 people in five weeks, records he still keeps. After a two-year pause, a Crown Ambassador mentored him to Emerald rank with four leadership legs. When he saw unethical behaviour in the team, he walked away.
- Second company
10,000 people in seven months
In a fruit juice company he threw out the suits and stage clapping. His team grew through poolside barbecues in shorts and sandals that ran from the afternoon into the night. It reached 10,000 people in seven months. When the company failed to act on fraud in its ranks, he left again.
- Third company
More than 800,000 distributors
He refused the next company repeatedly until he met a founder he found sincere and a product that, as he puts it, could touch people's hearts. The organisation grew to more than 800,000 distributors across Southeast Asia, China and beyond. When the company was sold and changed hands, he stepped back.
- Family
Retired again, for his daughters
With two young daughters, he chose to stop and give them his time. The pandemic arrived, and he did nothing in the industry until a friend introduced a wellness product that convinced him and more than twenty health-conscious leaders around him.
- Today
ACES Worldwide, battle-tested
The system he created in 2004 has now been proven in three companies. Billy mentors network marketers who want to build the professional way and partners with business owners who share his values. Learn how ACES Worldwide works.
